Assignment 25A: What’s Next?

Existing Market

1: I think what would be next for this business would be trying to make it happen outside of a college town. I think it would be really interesting to see how if and how families would gravitate toward the restaurant if it was placed next to a neighborhood of small family homes. I think knowing if the business would have a future as a chain is important.

2: When I talked to the interviewees, I got an overwhelming since of knowing how this restaurant would fit into their lifestyle. The people who were in college wanted to know if this would be accessible at late hours if they are studying, and would it be able to be delivered to them. The small families wanted to know if it could be brought to them as well, if they're having a day when the children are having a rough not and they need something quick to eat. They said branching out would be a good idea.

3: I think the way to grow for the future would to be to branch out. I would have to get my feet wet trying to seeing where best to put another location. These families would have to know that it existed, but it couldn't be too far that it felt like a hassle to go to. It also couldn't too close that it felt as though industrialization was infringing upon their neighborhood. I would also be interesting to see if working class single or married people would take an interest into the new location.

Also also think a great way to move forward would be to outline some accommodations. I think that it would be good to start setting hours of operation and thinking about those implications. I think it would be good to have the restaurant open during lunch time as well as later into the night for college students. However, it would have to be enough time closed so that workers don't feel like they have no time to rest. I also don't think this schedule would be needed if the location targeted to families opens. I do think that there needs to be some delivery service or partnership with outsourced delivery services for all locations.

New Market

1: Affluent individuals

2: I think this venture would create value because it is easily accessible and customizable. They won't have to spend too much time looking at a menu, and they definitely won't have to leave work.

3:  I interviewed doctors, and they basically said it would be great because it could get delivered to them. The only adaptation would be that they would want higher priced menu items like shrimp.

4: I think what I learned about this interaction was that having a system of delivering the food to the customer would be a big help. I also think that having some higher prices add-in would help complete the menu. Though it sort of defeats the purpose of keeping the cost low and having everything under $12, it does add some more variety. These changes to the menu would also help me market to these affluent individuals. This market is not as appealing as my current market because there are a lot less affluent individuals in the world.