Friday, September 20, 2019
Assignment 8A: Solving The Problem
My selected opportunity was the lack of cheap, quick pasta in Gainesville. There are a lot of Italian restaurants in Gainesville, but a bowl of pasta starts at $10. Furthermore, the wait time for those bowls of pasta are upwards of 15-20 minutes. This is simply for the simple pasta noodles and sauce. The upcharges for meat and seafood additives and a specialty type of pasta increase the value of these dishes to about $13-$17 and sometimes well over $20. My solution is to create a centralized pasta restaurant that provides low cost, quality dishes of the carbs we love the most. The idea would be a build your own pasta bowl restaurant that wouldn’t upcharge for the extra ingredients that are so essential to a good bowl of pasta. There would be a few set items on the menu that come with a specific combination of ingredients that you could purchase. The idea is that it is a food line set up where you move through the line and pick what you want. I would try to set the price range from about $7-$11. The simple pasta and sauce dishes would be the $7 dishes. If you did a build your own bowl or had a lot of additives it would be about $8-$10. I would also try to make vegan accommodations and healthier noodles like the sweet potato noodles. Those dishes would probably be about $10-$11. However, there would be no upcharge for specific ingredient additives such as meats, common seafoods, vegetables, cheeses, and sauces.
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Nala,
ReplyDeleteI thought your idea was a great opportunity, that would probably result in quite a bit of profit if you were able to get the restaurant up and going. I remember that a few years ago there was a restaurant similar to this idea, however it did face its own problems and did end up shutting down. Yet, I am convinced that its location was a big reason why it failed, and I really do think that it is possible to take this opportunity and make it into a local Gainesville sensation. College students love food, and especially carbs, so I think it would be a hit. I also think it would be a good idea to offer food for dietary restrictions, such as gluten free, as many people are on special diets nowadays. I think that your pricing strategy is the real genius behind the potential success.