Assignment 9A: Testing the Hypothesis, Part 2

Who: I think there are a few main categories of people that fall outside the boundaries of my opportunity. First, there can be people that just don’t care for pasta, which is what the restaurant is solely based on. There can also be people that don’t spend money to eat take-out. Lastly, people who are dieting may have second thoughts about coming to this restaurant.  

What: I think the point of differentiation is customizability. The need for dine-in restaurant pasta is not the same as the need for build-your-own pasta. There is a lot that can be added that you couldn’t get with a normal bowl of pasta. 

Why: I don’t think the underlying cause of the outsider’s need is different from the insider’s need. I think all have a need to satiate their hunger and all could choose to do so at this restaurant. 

Interview #1: This person always cooks and they don’t see the need for someone else to make something that they could make for themselves. Also, they believe they would save a lot of money to make the pasta on their own. 

Interview #2: This person has been known to try a number of diets. They know that there are options like zucchini noodles or sweet potato noodles. They think coming into the restaurant will lead to temptation and them eventually caving and getting a bowl of pasta 

Interview #3: This person just doesn’t like pasta. They think the idea would be cool, but they don’t really have a desire to be a customer. 

Interview #4: The customizability doesn’t really matter to this person. They don’t believe that this restaurant can really add much more to a bowl of pasta that they wouldn’t get at any other restaurant selling pasta. 

Interview #5: There are too many restaurants in Gainesville. This person has a set palate with specific desired restaurants. They don’t think adding one more restaurant to the city would increasing the likelihood that they would go there. 

Inside the boundary	Outside the boundary
Who is In  People who like pasta  College students  Families who have to cook often for a number of people  People who need low-cost options for food	Who is Not  People on keto and other diets  People who don’t like pasta  People who don’t eat out often/at all
What the Need Is  The need is for a pasta that can be more/ have more than a typical alfredo or chicken parmesan could offer. A pasta that you could deck out with all of your heart’s desires for cheaper than you would get almost anywhere.	What the Need Is Not  Any pasta that exists in various restaurants around Gainesville, and in the world
Why the Need Exists  People need an alternative to low-cost fast food that is a certain quality. They also need to be able to get pasta for cheaper and faster than they could at a dine-in restaurant.	Alternative Explanations  People need to feel like they are getting a deal to use your product/service. A customizable pasta bowl under $12 is getting more for less.