Segment: College students age 17-23
Need Awareness:
Person #1: He works as a delivery person for Bite Squad. He says that he tries to eat before his shifts so that he doesn't become hungry. His need becomes most salient mean he is on a shift and he hasn't eaten yet, but he can smell the food in his car. He also has this need after a long shift, and all of the restaurant while riding down Archer.
Person #2: He lives in Murphree Area. He has a lot on his plate as an Engineering student and spends a lot of time in Library West. When he doesn't want to eat at Starbucks, he often ventures down University looking for something to eat. Also, when coming home from a long day of school or work, he often heads in the direction of the bright restaurants to calm his hunger pains.
Person #3: She classifies herself as a foodie. She often likes to seek out new restaurants in Gainesville. This happens especially when she has had a rough day and needs to have a good time. She also enjoys having some alone time from her roommates going out to restaurants by herself.
Information Search:
Person #1: The first thing he does to solve his problem is start looking at restaurants on Archer that he is passing. He makes a mental note of where he would like to go when he gets off of work. As soon as he gets off, he makes a call to friends to see if they want to go to the restaurant he decided upon, or if they have something else in mind.
Person #2: He often uses delivery apps so he does have to walk up and down the block making a decision. He picks a food category, or has a friend pick for him when he can't decide and he looks for who delivers. He does get delivery very frequently since he doesn't like to take prolonged study breaks.
Person #3: She usually asks around her friend group or her classmates about new restaurants to try. She really likes to get opinions from locals when she is able to meet them. She also doesn't mind riding around and exploring for a new place to eat, unless she is really hungry.
Conclusion: I would say that this segment is not usually aware of their needs until hunger is imminent. Not all of this segment plan ahead when it comes to meals. In this regard, they seem to act very impulsive in nature and tend to pick whatever sounds good that is close. As far as their information search, I do believe that they search in a variety of ways. However, for each person they got an opinion from someone else. I think personal recommendations hold a lot of weight for this segment.
Need Awareness:
Person #1: He works as a delivery person for Bite Squad. He says that he tries to eat before his shifts so that he doesn't become hungry. His need becomes most salient mean he is on a shift and he hasn't eaten yet, but he can smell the food in his car. He also has this need after a long shift, and all of the restaurant while riding down Archer.
Person #2: He lives in Murphree Area. He has a lot on his plate as an Engineering student and spends a lot of time in Library West. When he doesn't want to eat at Starbucks, he often ventures down University looking for something to eat. Also, when coming home from a long day of school or work, he often heads in the direction of the bright restaurants to calm his hunger pains.
Person #3: She classifies herself as a foodie. She often likes to seek out new restaurants in Gainesville. This happens especially when she has had a rough day and needs to have a good time. She also enjoys having some alone time from her roommates going out to restaurants by herself.
Information Search:
Person #1: The first thing he does to solve his problem is start looking at restaurants on Archer that he is passing. He makes a mental note of where he would like to go when he gets off of work. As soon as he gets off, he makes a call to friends to see if they want to go to the restaurant he decided upon, or if they have something else in mind.
Person #2: He often uses delivery apps so he does have to walk up and down the block making a decision. He picks a food category, or has a friend pick for him when he can't decide and he looks for who delivers. He does get delivery very frequently since he doesn't like to take prolonged study breaks.
Person #3: She usually asks around her friend group or her classmates about new restaurants to try. She really likes to get opinions from locals when she is able to meet them. She also doesn't mind riding around and exploring for a new place to eat, unless she is really hungry.
Conclusion: I would say that this segment is not usually aware of their needs until hunger is imminent. Not all of this segment plan ahead when it comes to meals. In this regard, they seem to act very impulsive in nature and tend to pick whatever sounds good that is close. As far as their information search, I do believe that they search in a variety of ways. However, for each person they got an opinion from someone else. I think personal recommendations hold a lot of weight for this segment.
Hey Nala! I think that the first interview you did is super relatable! Personally after being tired from work the last thing I want to do is cook. This product would help me overall change my life to a healthier lifestyle!
ReplyDeleteHi Nala!
ReplyDeleteI felt that your interviews were very well thought out and definitely did a great job isolating a segment that you felt was underserved. I felt that your interviews were thorough enough that they could definitely help you rationalize the thought process of the demographic you isolated. Having looked back and read through your opportunity, I can definitely see myself being a regular user of it as well. I personally feel as if the Gainesville community could use more variety in terms of local food options, and your solution might be key towards capitalizing on something that our community already lacks in.
Thanks so much for sharing!
Hi Nala,
ReplyDeleteI really enjoyed reading and your post! I also really appreciated that you separated your post into describing all of the different people you talked to separately. This gave more depth to your insights. I completely agree with you in that I myself tend to be impulsive with my meals and that suggestions from my friends carry a certain amount of weight. I think your idea has a lot of potential as I myself would be intrigued and I know the potential target market would be too.